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SYDNEY SOCIAL MEDIA SCHOOLMost businesses or business people complain that social media; is time consuming and complicated. Our aim is to make social media easy and effective, so you can “do it in an hour” and still reap all the huge benefits it entails. The only reason people and businesses think that it’s time wasted; is because they don’t understand how to use social media effectively and they lack the knowledge to setup the platforms efficiently from the start. Welcome to the SOCIAL MEDIA SCHOOL, we will show you how to brand your business for free 1hr a day The Social Media School empowers professionals, companies and business owners in Sydney; by showing them how to build, setup and run the big FOUR social media platforms effectively.
This practical step by step guide is an easy to follow training program; with professional help each step of the way. By the end of the day you will have setup each platform and have a structure and strategy on how to incorporate each platform into your daily life.
Who should attend?Beginners and non-users of social media – If you’ve heard the buzz about social media and don’t understand the harm or value it can bring to your business /brand or you’ve setup your social media profiles but don’t know how to use them; to find and engage with new customers and to increase your brand reach. This workshop is suitable for most small to medium sized businesses; as well as large enterprises, Owner Managers, Directors, Managers, Marketing Professionals, staff members with sales or customer service responsibilities. Whether you are starting or looking to make something of your social media platforms, the Social Media School will fast track your learning curve and put you on the right track; to effectively use social media in your business and marketing strategy.
The Benefits of Social Media on your business:Connects you with contacts immediately to communicate regularly with them Allows people to refer and recommend you to their contacts Builds your database and promotional list online Increase traffic to your website and to you Discover what your ideal client is saying about you and your competitor Build your brand and profile online, cost effectively One Day Course Layout
10am to 11am – Introduction
11am to 12pm – Start a Cult Following on Facebook
12pm to 1pm – Professionals Connect on LinkedIn
Lunch – Break
2pm to 3pm – Micro blogging on Twitter
3pm to 4pm – YouTube
4pm to 5pm – Link and integrate each social media platforms Link Wordpress to Facebook, Facebook to Twitter, YouTube to twitter and Facebook, and Twitter to LinkedIn, and setup ping.fm to link to them all Connect your phone to the social media platforms
Finally, you will put your new promotional video clip onto your blog. Your blog will automatically link it to your facebook page, you will setup pending tweets on your new Hootesuite program. From YouTube – or any platform - we will show you how to promote it on all the possible social media platforms; immediately and effectively to maximise your promotions and leverage your brand; cost efficiently in the market place.
Workshop Program
It provides an equal balance of interactive presentation, discussion and group work on the applications that businesses and companies should be starting to use in their marketing mix.
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"Everyone is talking about the power of Social Media as a marketing vehicle to drive your business."
Social Media Platforms covered during the workshop
Twitter - without a doubt the #1 Social Media app of 2008 was Twitter. Everyone from Barack Obama to Stephen Fry is using it. But how can an application that only allows you to post update of 140 characters be such a powerful tool for organisations? In this session we will explore how companies are using Twitter to communicate with customers & others within their industry and how your organisation & staff can harness its full potential.
You Tube – Over the past year YouTube, along with Facebook, has been the runaway success of the Internet. Once the preserve of youngsters looking for kicks, it is now becoming mainstream and all sorts of businesses and organisations are using it for business and social means. So, how are companies using the media? How could it be used by your organisation to inform, create buzz and even generate sales?
Facebook – Profiles, friends, groups, networks, social ads, pages, polls... What does it all mean and how can you leverage the power of Facebook to improve your marketing efforts? How are organisations like Price Waterhouse and Dell using Facebook and what are the implications of using Facebook for your organisation?
LinkedIn - the best Professional Business Networking sites and allows people to recommend you, find you via your location and expertise, and prompts users to advertise their experience and education for potential clients and employers. The LinkedIn network currently comprises of 12 million professionals and 50,000 companies. Whether you’re looking for a job, a reference, a sales lead, an expert, or an inside connection, LinkedIn would be the first place I would start. |