The Power of Networking… What it is NOT

{Press Release courtesy of Kanchi Magazine Media Service}

The Power of Networking… What it is NOT

Networking is NOT about Getting Business

Sean Grobbelaar; Sydney’s leading networking coach and corporate speaker, is pioneering a change of attitude in the world of corporate networking in Australia.

He is sought after by business conglomerates such as Westpac Banking Corporation, AMP Capital, McGrath Real Estate, Australian Institute of Office Professionals, major recruitment companies and small businesses. Sean adds an avant-garde spin on how to effectively use the power of networking to benefit a business, which sometimes leaves his audiences astonished, yet opens their minds to new possibilities of growing their businesses.

During the last three years, this modern networking coach has found that 90% of people attending networking events are attending them because they want to get clients. “Every year corporate Australia and small business owners spend millions of dollars to be part of networking communities and to attend networking events”, Sean states.

“From the time you leave school you are told that Networking and word of mouth referrals are the best ways to build your business. Phrases like 80% of business or jobs come from word of mouth are flung around, however most people actually do not understand what this means” he continues.

Sean adheres to the philosophy that “Networking is NOT just about getting clients, granted that in the future networking can turn potential clients into paying clients, but the power of networking has a much bigger potential than just getting clients, and unfortunately most Australian’s miss out on the true essence and power, that networking has to offer their businesses.”  

“By definition Effective networking is all about establishing optimal affiliations to maximise your potential achievements and to reach your personal and professional goals quicker and more cost effectively through long term business relationships.”

According to Sydney’s Leading Networking Coach; as a direct result of networking effectively, a business should naturally grow and blossom as business owners strengthen and nurture relationships with people.

Here are some benefits of utilizing the Power of Networking Effectively:

1.    Networking should also be used to reduce a business’s marketing costs, for sourcing suppliers/vendors, attracting more referral business and to lessen the reliance on costly and time consuming cold calling/telemarketing and advertising.

2.    You do this by building relationships, because people do business with people they trust, who are recommended by their friends and who they have a rapport with.

3.    Attending networking events does not just create word of mouth business that makes you go viral and become the next Bill Gates. In fact, networking can be a hugely expensive exercise if done incorrectly. Networking costs to attend, it takes time out of your day and it can be exhausting if not sheer daunting for many people. Done correctly, smart networkers have greater access to resources, information, contacts and partnership than most.

Sean states that his greatest love of networking is the access to knowledge, from his large pool of friends and colleagues who help him solve common problems, discuss ideas, suggest solutions and transfer new business skills to enhance his business.

“My clients see drastic improvements in their networking; when they switch their focus from just collecting business cards of potential clients they can sell to, to building relationships that empower their business through sharing of knowledge, resources and contacts.”

Tap into the true power of networking and revolutionize the benefits to your business.

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I chat with Editor of Shoe String Launch, Mathew Beeche, about how Small Business can attract more angel investors and funding to grow or start their business. Mathew Beeche will be sharing his advice on Small Business funding during Small Business Month at http://pitch-for-funding.eventbrite.com/

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You can pitch your business for funding to the Panel at "Pitch for Funding" during Sydney Small Business Month.

Check out more at www.shoestringlaunch.com or tweet Mat @sstringlaunch